Post by account_disabled on Mar 6, 2024 6:58:58 GMT 1
This is one of the most wrong clichés regarding the subject. Many think that storytelling means an abundance of adjectives, descriptions (often useless) and emotional hyperbole and, above all, that it is the artist's touch that is added at the end of writing a text. The most classic of icings on the cake. It is not so. Storytelling is a mindset that helps businesses, people and even tourist destinations position themselves uniquely in the mind of the customer/consumer. person puts pin on world map as personal narration of tourist storytelling What is tourism storytelling.
Tourism marketing has always exploited the lever of Greece Telegram Number Data storytelling: we visit a place and feel part of a story if someone before us has told it. And it matters little whether he did it on social media, in a film, a postcard, a podcast or a book of poems. The outputs come later, what must never be missing is the plot , the narration , the story . And since people are usually the protagonists of stories, and people have experiences, it is a perfect example of experiential marketing. Doing tourist storytelling seems simple, yet this matter also requires a strategy, a very precise identification of the target audience and therefore planning of the story, the messages and all the typical steps of storytelling : to whom do I tell, on which channels and by whom I'll help spread this story. But first of all “ Why ” – quoting Sinek.
I am telling. The most banal answer in the world could be: " to ensure that as many people as possible come to visit my destination " , but this is not a valid reason. The storytelling of Paris is very different from that of Marseille, to name two French cities, just as that of London is profoundly different from that of Liverpool. And the Marche is not the second Tuscany, returning to Italy, otherwise it would end up being a surrogate. The world of tourism is constantly evolving and, with it, the strategies to capture travellers' attention. In this article, we will explore what exactly the term means and how the application of storytelling can transform the tourist experience into an unforgettable journey .
Tourism marketing has always exploited the lever of Greece Telegram Number Data storytelling: we visit a place and feel part of a story if someone before us has told it. And it matters little whether he did it on social media, in a film, a postcard, a podcast or a book of poems. The outputs come later, what must never be missing is the plot , the narration , the story . And since people are usually the protagonists of stories, and people have experiences, it is a perfect example of experiential marketing. Doing tourist storytelling seems simple, yet this matter also requires a strategy, a very precise identification of the target audience and therefore planning of the story, the messages and all the typical steps of storytelling : to whom do I tell, on which channels and by whom I'll help spread this story. But first of all “ Why ” – quoting Sinek.
I am telling. The most banal answer in the world could be: " to ensure that as many people as possible come to visit my destination " , but this is not a valid reason. The storytelling of Paris is very different from that of Marseille, to name two French cities, just as that of London is profoundly different from that of Liverpool. And the Marche is not the second Tuscany, returning to Italy, otherwise it would end up being a surrogate. The world of tourism is constantly evolving and, with it, the strategies to capture travellers' attention. In this article, we will explore what exactly the term means and how the application of storytelling can transform the tourist experience into an unforgettable journey .