Post by account_disabled on Feb 18, 2024 5:58:15 GMT 1
That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. As a remedy for the pain, I’m going to share two very simple and fundamental aspects of successful marketing that a shamefully large number of experienced marketers like you and I are still screwing up. I say you and I, but that’s just being nice. I don’t screw it up. You wouldn’t listen to me if I did. Question What happens when your pay-per-click ads suck? Answer The costs get so prohibitive that you stop doing it.
And no number of free $100 coupons will save your bad marketing practices. Bad Buy TG Database marketing will always fail. But if you’re doing good marketing for a good product or service, yet not quite achieving the success you want, then you will be ahead of 98% of the marketing world by the time you finish this post. First things first… Admit it. You’re doing it wrong. I can hear you now… “Yeah, yeah, yeah. I know the fundamentals. In fact I’ve got 5 years experience with AdWords.” Yet despite all of this knowledge and experience, you’re still doing it wrong. It probably sounds like I’m having a go at you.
I’m not. I’m simply sharing the research I’ve done which shows that virtually *everyone* is doing it wrong. Why? You’re not applying the two pillars of a successful PPC campaign: Pillar One – Attention Ratio Pillar Two – Message Match I don’t care how good you are at AdWords management or ad writing. If you don’t understand attention ratio and message match, you are doing it wrong, and your ads are under performing as a result. Just like 98% of all AdWords marketers. So where did I get this outlandish stat from? I’ll explain that in a minute.
And no number of free $100 coupons will save your bad marketing practices. Bad Buy TG Database marketing will always fail. But if you’re doing good marketing for a good product or service, yet not quite achieving the success you want, then you will be ahead of 98% of the marketing world by the time you finish this post. First things first… Admit it. You’re doing it wrong. I can hear you now… “Yeah, yeah, yeah. I know the fundamentals. In fact I’ve got 5 years experience with AdWords.” Yet despite all of this knowledge and experience, you’re still doing it wrong. It probably sounds like I’m having a go at you.
I’m not. I’m simply sharing the research I’ve done which shows that virtually *everyone* is doing it wrong. Why? You’re not applying the two pillars of a successful PPC campaign: Pillar One – Attention Ratio Pillar Two – Message Match I don’t care how good you are at AdWords management or ad writing. If you don’t understand attention ratio and message match, you are doing it wrong, and your ads are under performing as a result. Just like 98% of all AdWords marketers. So where did I get this outlandish stat from? I’ll explain that in a minute.